Networking, as a professional, can often feel like a daunting task. However nerve wracking, it is an essential tool for career growth, business development, and personal advancement. Here are actionable tips and strategies to help you navigate through various networking scenarios.
Have Clear Goals
Before attending any networking event or starting a conversation on LinkedIn, it’s essential to set clear goals. 1 Ask yourself: Do you want to learn more about your industry? Are you looking to increase brand awareness? Are you in search of a new job? The answers to these questions will guide you to the kinds of people you should be approaching and the kinds of conversations you should be having.
Join Relevant Communities
Just like Ashley Romer, a member of a Slack group for women in SEO, you too should join groups and communities relevant to your field. 2 These communities can open up opportunities to meet like-minded people who can help you advance your career, solve problems, and provide support. As Chrissy Kapralos, President of No Worries Writing Co., shares, being part of several Facebook groups for marketers, writers, SEO specialists, and editors has resulted in new clients for her company.
Give As Much As You Take
It’s important to remember that business networking is a two-way street. Look for opportunities where you can share your knowledge, give advice, or help your contacts connect with other people that will benefit them. No relationship is likely to last if all you do is ask for favors.
Be Prepared
Consider brainstorming icebreakers before a networking event, so you don’t have to come up with ideas on the spot. Feeling overwhelmed? Take a breather. Go to the restroom, take a walk, or grab a coffee. You can return to the room refreshed and ready to meet new people.
Follow Up
Making connections is only half the battle; you also have to take steps to keep the relationship going. Strive to reach out to your contacts a few times a year to follow up. You could forward a relevant article, invite them to a seminar or conference, or even just send a friendly note during the holidays.
Always Be Networking
Networking isn’t a one-off thing. As Mathu K. Mathu, President of Ryptic Team Building, says, “Never turn off your networking antenna.” Be on the lookout for opportunities to meet new people, connect with people you’ve known in a more effective way, revive old or dormant relationships, and be helpful to others in a way that makes them want to be helpful to you.
Avoid Negativity
Being successful in networking is about more than what you do. It’s also about what not to do. Avoid negativity in your conversations and interactions. It’s essential to maintain a positive and approachable demeanor to foster productive relationships.
Learn More About Networking
Networking should be approached with clear goals, a willingness to give as much as you take, and a commitment to continual engagement. Remember to prepare before networking events, follow up with your contacts, and always be open to networking opportunities.
Above all, maintain a positive attitude in all your networking endeavors. Whether you’re a small business owner, a lawyer, an artist, or just starting out, these practical tips can help you maximize your networking efforts and achieve your professional goals.